Hello world
About the studio

Hey I'm Fadel Febrian Alexander. I started ARXENOVA because I watched exceptional founders stay invisible because their presence never caught up to who they'd become despite the scale of their ambition.

That gap became an obsession. I've spent years breaking down what separates forgettable digital presence from work that actually moves people, thinking that's reached over 60,000 creatives and shapes every project we take on.

When we work with founders, we are immersed in your story, ruthless about what moves people, and built to close the gap between who you are and how the world sees you.

EST 2022
BASED IN JAKARTA & CILEGON
Temporary placeholder for the ARXENOVA studio team
listen
create
obsess
inspire

Clients

Satu Sisi Social House

PLN Indonesia Power

Otobi Auto Care

Berkah Ryan

Goethe-Institut

Berdikari Raya

Disnaker Kota Cilegon

Our principles

Outcomes first, taste second

Every creative decision we make is interrogated against one question: does this actually serve your growth?

All in or nothing

We take on fewer projects so we can give each one everything. When we commit to your brand, we're fully present, fully invested, fully responsible for the result.

Human-first, always

Behind every brand is a person with a real story and real stakes. We never lose sight of that. The most powerful digital experiences are the ones that feel unmistakably human.

Intention over speed

Rushed work compounds into regret. We move at the pace the work demands. Every layer earns its place before we move to the next.

Supersolid onboards FujiFilm Australia and Hyatt Hotels as clients

September 21, 2026

Supersolid onboards FujiFilm Australia and Hyatt Hotels as clients

January 20, 2026
Arxenova SocialARXENOVASOCIAL
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Satu Sisi Social House
2025
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Satu Sisi Social House

A strategic logo rebrand that gives Satu Sisi Social House a distinctive, memorable identity designed to strengthen recognition and connect with its audience.

Brand Strategy
Visual Identity
PLN Indonesia Power
2025
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PLN Indonesia Power

Website development for the PROPER KEHATI program at UBP Cilegon, presenting its biodiversity and environmental initiatives through a clear, accessible digital experience.

Website Strategy
Website Design
Website Development
Otobi Auto Care
2025
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Otobi Auto Care

A custom e-commerce website that enables customers to explore products and complete transactions directly through a seamless, user-friendly online experience.

Website Strategy
Website Design
Website Development
Berkah Ryan
2026
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Berkah Ryan

Website development and SEO improvements that increased search visibility and helped generate more crane rental enquiries.

Website Development
Goethe-Institut
2025
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Goethe-Institut

Business process and user experience development focused on creating clearer workflows and a more intuitive digital journey for users.

Website Strategy
Website Design
Berdikari Raya
2026
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Berdikari Raya

A results-driven SEO strategy that expanded its online reach and secured a top-ranking position on Google for its target market.

Website Strategy
Disnaker Kota Cilegon
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Disnaker Kota Cilegon

An ongoing website and worker card system development project designed to support the services of the Cilegon City Manpower Department.

Website Strategy
Website Design
Website Development

Ready to build an experience that moves people?

Let's build
an experience
That moves
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People
Tell us your story
“A passionate team who listens deeply, collaborates openly, and always delivers with care. ”
- Satu Sisi Social House
A black and white image of the founder of the studio, Fadel Febrian Alexander, working at the desk.