Hello world
About the studio

Hey I'm Fadel Febrian Alexander. I started ARXENOVA because I watched exceptional founders stay invisible because their presence never caught up to who they'd become despite the scale of their ambition.

That gap became an obsession. I've spent years breaking down what separates forgettable digital presence from work that actually moves people, thinking that's reached over 60,000 creatives and shapes every project we take on.

When we work with founders, we are immersed in your story, ruthless about what moves people, and built to close the gap between who you are and how the world sees you.

EST 2022
BASED IN JAKARTA & CILEGON
Temporary placeholder for the ARXENOVA studio team
listen
create
obsess
inspire

Clients

Satu Sisi Social House

PLN Indonesia Power

Otobi Auto Care

Berkah Ryan

Goethe-Institut

Berdikari Raya

Disnaker Kota Cilegon

Our principles

Outcomes first, taste second

Every creative decision we make is interrogated against one question: does this actually serve your growth?

All in or nothing

We take on fewer projects so we can give each one everything. When we commit to your brand, we're fully present, fully invested, fully responsible for the result.

Human-first, always

Behind every brand is a person with a real story and real stakes. We never lose sight of that. The most powerful digital experiences are the ones that feel unmistakably human.

Intention over speed

Rushed work compounds into regret. We move at the pace the work demands. Every layer earns its place before we move to the next.

We are passionate about creating visually stunning and functional solutions that communicate effectively.
‍
For established brands whose reputation has outgrown their digital presence.

0#
/
03
15+

Founder-led brands from disruptive creative agencies to consumer brands

30+

Globally recognized awards (Awwwards, FWA, CSSDA)

Visionary founders building game-changing things deserve a digital presence that actually does justice to what they've created. Most founders we team up with have built something remarkable—yet their website barely tells the real story.

That gap costs way more than just revenue. It costs the confidence that your brand is finally being seen, understood, and taken seriously.

A headshot of Fadel Febrian Alexander
Fadel Febrian Alexander
Founder, ARXENOVA
Brands we've helped
Goethe
GOETHE INSTITUT
Berdikari Raya
BERDIKARI RAYA
University of Sydney
OTOBI CARE
OH Architecture
PUTRA JAYANTARA ANANTA
Supersolid Agency
PLN INDONESIA POWER
SLIK Agency
PLN
Mammoth Murals
SATU SISI SOCIAL HOUSE
Backhouse
Backhouse

Project Process

Step
‎

We uncover your story

We dig deep into your brand, surface what makes you irreplaceable, and shape it into sharp positioning and a website strategy that connects in seconds.

See step 01 in action ↗
See step 01 in action ↗
Step
‎

We shape your digital presence

With your narrative locked, we design and direct a brand and website that feels premium, signals credibility, and gives your audience one clear reason to lean in and act.

See step 02 in action ↗
See step 02 in action ↗
Step
‎

We send it into the world

Your brand and website goes live as a long-term asset that turns attention into opportunity, attracts the clients you're built for, and grows with you.

See step 03 in action ↗
See step 03 in action ↗
FAQs

Here's what you need to consider before partnering with us.

Fadel leads every engagement from strategy, creative direction, and your primary point of contact throughout.

Depending on scope, a carefully selected team of collaborators supports on design and development. The level of care and craft stays consistent, regardless of project size.

Most projects run 10-14 weeks end-to-end.

Timelines can flex based on scope, but we set milestones from day one so there are no surprises.

We keep things simple and transparent with a dedicated Notion portal to manage our project (timelines and deliverables).

Most of the time you'll receive async Loom updates and weekly communication via Slack or WhatsApp. We can also integrate with your tools so the process stays structured yet flexible.

Synchronous calls are typically scheduled to review
important decisions or milestones of the project.

We'll discuss your specific needs during a discovery call and we will provide a tailored proposal to match your project needs.

Afterwards, we just need a signed contract proposal and the initial project deposit payment. That’s all. We make onboarding fast so we can get to work ASAP. Ready to get started? Book a call with Fadel Febrian Alexander

We provide 90 days of hands-on support to make sure everything runs smoothly and your brand is set to steal the spotlight. You’ll also get tailored documentation and CMS training videos so non-technical team members can update the site with ease.

After that, you’re fully equipped to manage things in-house, and if you ever want ongoing support, we offer care plans tailored to your needs.

Absolutely. Our specialty is delivering all three under one roof and focus on what matters most to you and your business.

Whether you’re a team of 10 or a brand operating in 50 countries, your narrative, identity, visuals, and functionality are aligned from day one, creating a cohesive final experience.

Project investment starts from $20k USD with most projects ranging from $25k - $50k depending on scope and project complexity.

A headshot of Fadel Febrian Alexander

Got more questions? Chat with Fadel Febrian Alexander.

Book a call with Fadel Febrian Alexander

Ready to build an experience that moves people?

Let's build
an experience
That moves
→
People
Tell us your story
“A passionate team who listens deeply, collaborates openly, and always delivers with care. ”
- Satu Sisi Social House
A black and white image of the founder of the studio, Fadel Febrian Alexander, working at the desk.
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